Effective strategies, practical tactics and proven technologies for beating pharmaceutical counterfeiting

Price: $196 | €151 | £112

Pharmaceutical counterfeiting is a global menace which is believed to have killed thousands around the world and which requires action across the international pharmaceutical community. Protecting Medicines and Pharmaceuticals: a Manual of AntiCounterfeiting Solutions^TM is the first ever resource book for pharmaceutical companies on how to assess, implement and develop strategic programs to fight counterfeits.

Protecting Medicines and Pharmaceuticals: A Manual of AntiCounterfeiting Solutions^TM is a guideline for manufacturers, distributors, regulators and medical organizations and provides a top-to-bottom approach to fighting counterfeiting. The first of its kind to focus specifically on the requirements of the pharmaceutical industry, it draws on the experience of governmental and law enforcement agencies as well as a wide range of organizations within the pharmaceutical, converting and authentication industries to provide, in more than 200 information-packed pages, the most relevant answers to the most testing issues and problems.

How You Will Benefit

o         Discover the extend of the counterfeiting problems and its impact on companies and the public

o         Learn about the components for an anticounterfeiting strategy - assessment - planning - management action - enforcement - designing and implementing protective packaging - investigation - evaluation

o         Explore the different technologies and systems - proven and under development - for securing, authenticating and tracking your products through the supply chain

o         Find out how cross-industry collaboration can help in the fight against counterfeiting

o         Take advantage of the case studies showing how companies have taken action and how they have benefited

o         Learn about Return on Investment for anticounterfeiting - how fighting back means profits as well as consumer protection

Who Should Read It?

Protecting Medicines and Pharmaceuticals: A Manual of AntiCounterfeiting Solutions^TM provides a vital guide for:

o         Pharmaceutical companies - regulatory affairs professionals, corporate affairs, IP officers, brand managers, packaging technologists, supply chain managers, security managers

o         Pharmaceutical distributors

o         Government health departments

o         Public health and regulatory bodies

o         Law enforcers - police, customs agencies, investigative firms

o         Non-government healthcare organisations

o         Pharmaceutical associations

o         Converters, packaging and labelling companies

o         Authentication technology suppliers

The editor of Protecting Medicines and Pharmaceuticals: A Manual of AntiCounterfeiting Solutions^TM is Magali Le Parc, who has ten years' experience in developing anticounterfeiting solutions worldwide with Microsoft, Louis Vuitton Malletier/LVMH and Coach Leatherware.

Authors and contributors include experts from the World Health Organization, US Food and Drug Administration, US Customs Service, Netherlands Ministry of Health and Sport, Pharmaceutical Security Institute, GlaxoSmithKline and Pharmacia.

Contributions also come from leading anticounterfeiting and authentication experts including the Counterfeiting Intelligence Bureau, the Anti-Counterfeiting Group, the International AntiCounterfeiting Coalition, Axess Technologies, De La Rue, Westvaco Brand Security, GenuOne, Pinkerton, Schreiner, Biocode, Nosco, CCL Labels, deKieffer & Horgan and many more.

The information in Protecting Medicines and Pharmaceuticals: A Manual of AntiCounterfeiting Solutions ^TM is invaluable to your work in protecting your products, your reputation, your profits and, critically, the public at large. You will recover its cost many times over in patient protection.